Editorial standards
Catalog publishes brand news. Our editorial standards keep that work honest, accurate, and independent of commercial pressure.
Independence
Brand partnerships fund Catalog, but they don't influence our editing. An editor's decision to publish, decline, or revise a release is final and not subject to commercial appeal.
Accuracy
Every claim that names a number — sales figures, store counts, launch dates, financial milestones — is verified with at least one primary source. We correct errors transparently and promptly.
Sponsored content
Sponsored cards in the feed and ad creatives across the site are clearly labelled. Editorial coverage is never sponsored, and no advertiser receives advance notice of editorial coverage.
Conflicts
Editors disclose any personal stake in a brand they cover and recuse themselves from related coverage decisions.